The world is changing at an accelerated pace, especially this year, and since January, the new epidemic has been spreading from home to abroad, and while it has been easy to calm down at home, there is news of a second wave of the epidemic coming from abroad, and European countries are taking measures to prevent internal infections. The textile industry is in the same predicament as other industries. From the point of view of foreign trade, as the development of the domestic epidemic is still a large uncertainty, many foreign retailers worry that China's textile production enterprises may appear further delayed delivery, so the old orders are cancelled, new orders do not dare to place, the urgent need to digest the clothing inventory, weaving factory overcapacity, consumer demand is insufficient, the textile industry has a wave of superiority and inferiority reshuffle action. For the Chinese textile industry, which relies heavily on offline transactions and the international market, the post-epidemic era, "limited domestic market, foreign trade recovery is blocked", the situation is particularly serious, all the textile people are looking for a new breakthrough.

Functional textiles become the market "favorite", clothing innovation from the material

The market consumption structure is changing, the concept of healthy ecological life is gradually gaining popularity, the road of fabric development will certainly follow this trend to develop. With comfortable, renewable, environmental protection, low-carbon multi-functional fabrics are more popular in the market, the application of functional fiber and finishing technology, reflecting the pursuit of a comfortable and convenient lifestyle and the protection of their own health and safety, but also to increase the added value of fabric products, functional fabrics become the darling of the times phenomenon more and more obvious.

For clothing designers, a good garment, in addition to the design itself, the choice of fabric is also crucial, and the right choice of fabric can make the design twice as good with half the effort. The sudden epidemic this year has made the garment industry experience a major reshuffle, and also made the fabric market bear the "unbearable weight", and the global fabric supply market has also undergone significant changes and shocks. Many international brands have made scientific innovations in fabric materials, advocating environmental protection and practical characteristics.

In the field of basic consumer goods, the main manifestation of "people's growing need for a better life" in the textile and apparel industry is the upgrading of consumption and changes in demand: the demand for "technology content", "fashion style" and "green". The consumer demand for "technology content", "fashion style" and "green" is growing, and it is the direction of the industry's efforts to improve the variety, quality satisfaction and brand recognition. Fashion design development starts from fabric innovation, and fabric innovation starts from the innovation of textile materials. To promote the development of the fashion industry, first, of course, is the fiber, followed by the imagination and creativity built on the fiber. Thirdly, it is the design. Materials never feel intuitive to people, but they have been constituting our world, and it seems that all products that change the world cannot be developed without new materials.

Shaping, yoga, fashion and so on become the three key words

Sportswear market of about 300 billion, compound growth in recent years than children's clothing, nearly 20%, is the fastest growing apparel industry segments. Other apparel listed companies are basically facing the impact of consumer iteration in 2019, with revenue and profit growth slowing down or even declining significantly, while sportswear brands are growing at high speed across all categories and channels. Product upgrade, brand high-end are important reasons, the more underlying driver is the country's attention to sports, the introduction of various policies and the corresponding running, fitness, cycling, swimming, ice and snow sports and other types of sports population base of the rapid increase, so sports apparel long-term still have a good growth trend.